Main Keyword and LSI
Back in the beginning when SEO, or Search Engine Optimization, first came about there were those who used LSI, or Latent Semantic Indexing. For a while, people wouldn’t use LSI keywords because of the algorithm filters assessed by Google Panda and Google Penguin. Basically, LSI is a way of generating synonyms.
What Is a Keyword?
When you search for something in Google, the word or words you use are keywords. For instance, if you wanted to locate the best dance studio in Los Angeles, you might enter something like “dance studios in Los Angeles” into the search engine box and look through the results that are displayed.
What Are LSI Keywords?
LSI is difficult to explain and probably even more difficult for some to understand. Let’s say your main keyword is “PC Repair”. Well, LSI keywords would be terms such as “Computer Repair” or “Computer Problems”. They all mean the same thing, but they use various words. The problem is that if you enter “PC Repair” into a search engine box, it will not show results for “Computer Repair” or “Computer Problems”. In order to come up with a list of LSI keywords, you need to use a program such as Google Keyword Tool. Using the Google Keyword Tool you can enter the search term “PC Repair” and the tool will generate a list of other relevant search terms, such as, “Computer Repair” and “Computer Problems”.
Benefits of Using LSI Keywords
There are several benefits to using LSI keywords. The first is that by using LSI keywords, you can avoid keyword stuffing. Keyword stuffing is when you insert a large number of keywords into an article in order to increase your page’s search engine ranking and to get more traffic to your site.
Another huge benefit to using LSI keywords is improvement in search engine ranking. In order to rank high in search engine results, the content of your website needs to always be changing. LSI keywords will help to make sure that you have a variety of ways to say the same thing, thus keeping your website dynamic.
Folks who have been doing their SEO work based on quality writing principles can now come out on top of the game by using LSI keywords. The bottom line is that LSI keywords are synonyms of the main keyword. If you use them wisely, you can increase your search engine ranking.